KOMERCNI BANKA - THE MOST VALUABLE MEMORIES
KOMERCNI BANKA - THE MOST VALUABLE MEMORIES
People's most treasured Xmas memories revolve around experiences, yet they overspend on gifts. To highlight the significance of memories over material possessions, KB created an online gallery showcasing Czechs' favorite Xmas memories as AI-generated postcards, laying the groundwork for a comprehensive integrated KB Xmas campaign.
It was the first-ever fully integrated AI campaign in Czech Republic (done at the time when Midjourney thought people have sixteen hand fingers) and the most engaging Komercni Banka Christmas campaign ever.
☆ ADC Czech Republic / Bronze / Data & Technology ☆
☆ FLEMA Media Awards / Media & Insight / Best Customer Engagement ☆
Brand: Komercni Banka / Agency: DDB Prague / CCO: Dora Pruzincova / Creative director: Amila Hrustic / Senior Art Director: Ivan Ardura / Art Director: Francisca Plaza / Senior Copywriter: Simona Luteranova / Motion Design: Pello Seron / UX Designer: Raissa De Austria /
Brand: Komercni Banka / Agency: DDB Prague / CCO: Dora Pruzincova / Creative director: Amila Hrustic / Senior Art Director: Ivan Ardura / Art Director: Francisca Plaza / Senior Copywriter: Simona Luteranova / Motion Design: Pello Seron / UX Designer: Raissa De Austria /