K2 - MY WAY
K2 - MY WAY
Klara Kolouchova, the first Czech woman to conquer the K2 mountain, faced numerous challenges along her journey, including oxygen deficits, avalanches, extreme weather conditions... The documentary film "K2: MY WAY" tells her incredible story, and this is its premiere poster.
After the documentary premiere, an illustration-based poster was created for subsequent screenings. Blending Klara's side profile into the iconic K2 mountain, it powerfully captures her remarkable expedition and extraordinary achievement.
☆ New York Festivals Advertising Awards / Shortlist ☆
Brand: K2 - My Way, Klara Kolouchova / Agency: VCCP Prague / Creative Director: Dejan Stajbnerger / Group Creative Leader: Amila Hrustic / Art Director: Milica Majstorovic / Copywriter: Jakub Hejduk / Director: Jasmina Blazevic / Illustrator: Natasa Konjevic
Brand: K2 - My Way, Klara Kolouchova / Agency: VCCP Prague / Creative Director: Dejan Stajbnerger / Group Creative Leader: Amila Hrustic / Art Director: Milica Majstorovic / Copywriter: Jakub Hejduk / Director: Jasmina Blazevic / Illustrator: Natasa Konjevic