PURE COLELCTION BY KB
PURE COLELCTION BY KB
PURE collection by KB was born out of a desire to show that innovation can help the world reduce the amount of CO2 in the air. How? With LanzaTech technology, which can convert carbon emissions including CO2 into ethanol and then use it to produce polyester with up to 23% recycled emissions.
Designed by Czech fashion brand LAFORMELA – known for its modern and sustainable approach to contemporary fashion.
“IF EVERY COMMERCIAL COLLABORATION RESULTED IN A WORK AS MEANINGFUL AS THIS COLLECTION, PERHAPS THE WORLD WOULD BE A BETTER PLACE TO LIVE WITHOUT UNNECESSARY ADVERTISING BULLSHIT.”
“The concept of the collection follows the colour scheme, with the composition transitioning chronologically from black to white. This transition creatively symbolises the chemical process by which the material is created, where gas waste transforms into clean air. Similarly, the consecutive silhouettes gradually shift from layered to simple and flowing, mirroring the reflection of the burden of polluted air and the lightness of clean air.”
Brand: Komercni banka / Product idea & development: IMMINENT / Design: LAFORMELA / Campaign: DDB Prague / Video: Martin Janeš (Unreal Visual) / Runway photos: Mojmir Bures, ARTSPEAK
Brand: Komercni banka / Product idea & development: IMMINENT / Design: LAFORMELA / Campaign: DDB Prague / Video: Martin Janeš (Unreal Visual) / Runway photos: Mojmir Bures, ARTSPEAK