GRANDOPTICAL - EYES ON THE ROAD
GRANDOPTICAL - EYES ON THE ROAD
In the Czech Republic, 7 out of 10 drivers have poor vision without realising it. Why? Most aren't used to regular eye check-ups, or are simply lazy to do them. To highlight this issue, a striking visual metaphor was created—eye-shaped road with a multi-car accident involving 7 cars, reflecting the statistic.
When it comes to eyes, every detail matters. Complex CGI scenery meticulously recreates the beauty and authenticity of the Czech Republic, capturing even the tiniest elements like rocks and vegetation with exceptional precision.
☆ ADC Czech Republic / Bronze / Visual Craft: Postproduction ☆
Brand: GrandOptical / Agency: DDB Prague / Creative Director: Amila Hrustic / Head of Art: Emil Nitkulinec / CCO: Dora Pruzincova / Senior Art Director: Ivan Ardura / CGI Artist: Jan Reeh / Copywriter: Marek Cerny, Jana Brisova
Brand: GrandOptical / Agency: DDB Prague / Creative Director: Amila Hrustic / Head of Art: Emil Nitkulinec / CCO: Dora Pruzincova / Senior Art Director: Ivan Ardura / CGI Artist: Jan Reeh / Copywriter: Marek Cerny, Jana Brisova