ROSSMANN - WE CARE WITH LOVE
ROSSMANN - WE CARE WITH LOVE
Rossmann's brand positioning revolves around care, and this campaign beautifully celebrates mothers as the ultimate caregivers. It goes beyond clichés, exploring the challenges of raising a teenage daughter - that period when kids find parents uncool. We've all been there.
☆ ADC Czech Republic / Bronze / Film: Medium Format ☆
Brand: Rossmann / Agency: DDB Prague / Creative Director: Amila Hrustic / CCO: Dora Pruzincova / Senior Copywriter: Ondrej Zvolsky / Art Director: Francisca Plaza / Director: Mugshots /
Brand: Rossmann / Agency: DDB Prague / Creative Director: Amila Hrustic / CCO: Dora Pruzincova / Senior Copywriter: Ondrej Zvolsky / Art Director: Francisca Plaza / Director: Mugshots /