WWW.PODEJRUKU.CZ
WWW.PODEJRUKU.CZ
Podej ruku is an awareness campaign against domestic violence - but unlike many others, it doesn't speak directly to victims. Instead, it focuses on those around them, encouraging people to recognise warning signs, show empathy, and offer help. Because finding a way out is rarely something one can do alone.
Client: Pod Svicnem + Acorus / Music: Vesna / Creative direction: Dora Pruzincova + Amila Hrustic + Tomas Mrkvicka / Director: Ruy Okamura / Production: Flux Films
Client: Pod Svicnem + Acorus / Music: Vesna / Creative direction: Dora Pruzincova + Amila Hrustic + Tomas Mrkvicka / Director: Ruy Okamura / Production: Flux Films
The centerpiece of the campaign is a music video for the song “Bezela jsem lesem” (I Ran Through the Forest) by the band Vesna, featuring Czech actors Eliska Krenkova, Marek Lambora, Lucie Zednickova, and Daniel Dongres. The campaign also includes TV and online videos, website, as well as outdoor ads - all created with one goal: to show that offering help to a victim once might not be enough. Sometimes, we need to reach out again and again… until the moment they’re ready to accept it.
Client: Pod Svicnem + Acorus / Photography: Alexander Dobrovodsky / Creative Direction: Amila Hrustic / Retouching: Emil Nitkulinec /
Client: Pod Svicnem + Acorus / Photography: Alexander Dobrovodsky / Creative Direction: Amila Hrustic / Retouching: Emil Nitkulinec /