DDB FRESH - VISUAL IDENTITY

DDB Fresh is the world's first fashion agency dedicated to non-fashion brands. It is unlike anything we’ve seen in advertising before, that’s why it got its name Fresh. So it deserved a very special (not to say "fresh") branding identity as well.

It is made to be adaptable for each project, reflecting materials and textures used in products for the clients. The fluid logo design can be disassembled and used in endless variations as a graphic element, tying together the agency’s various communication.

Brand: DDB Fresh / Agency: DDB Prague, DDB Fresh / CCO: Dora Pruzincova / Creative Director: Amila Hrustic / Head of Art: Emil Nitkulinec / Junior Designer: Loise Guen / Postproduction: Evzen Zalevsky / Case Study: Emil, Amila, Evzen /

DDB FRESH - VISUAL IDENTITY

DDB FRESH - VISUAL IDENTITY DDB FRESH - VISUAL IDENTITY

DDB Fresh is the world's first fashion agency dedicated to non-fashion brands. It is unlike anything we’ve seen in advertising before, that’s why it got its name Fresh. So it deserved a very special (not to say "fresh") branding identity as well.

It is made to be adaptable for each project, reflecting materials and textures used in products for the clients. The fluid logo design can be disassembled and used in endless variations as a graphic element, tying together the agency’s various communication.

CASE STUDIES & CREATIVE PRODUCTION

GRANDOPTICAL - EYES ON THE ROAD

DDB FRESH - VISUAL IDENTITY