FLOU

FLOU

FLOU is an HHC/CBD based oil by DDB x Dr. Weed. In Czechia, you can produce and sell HHC-based products, but you cannot consume them. The legislative paradox allows you only to “collect” them. So we invited people to start “collecting”;)

FLOW [flou] IS A STATE OF DEEP FOCUS AND COMPLETE IMMERSION IN AN ACTIVITY.

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FLOW [flou] IS A STATE OF DEEP FOCUS AND COMPLETE IMMERSION IN AN ACTIVITY. 〰️

FLOU's entire identity, packaging, and communication were an in-house, low-budget production. By creatively using oil and water to craft captivating shapes, we achieved the desired high-end appearance for this special limited edition product.

Want to start collecting? Visit FLOU website.

ADC Czech Republic / Bronze / Design: Packaging


Brand: FLOU / Agency: DDB Prague / Head of Art: Emil Nitkulinec / Creative Director: Amila Hrustic / CCO: Dora Pruzincova / Art Director: Iman Delic / Copywriter: Jana Brisova, Simona Luteranova / 3D: Adam Bartas /

Brand: FLOU / Agency: DDB Prague / Head of Art: Emil Nitkulinec / Creative Director: Amila Hrustic / CCO: Dora Pruzincova / Art Director: Iman Delic / Copywriter: Jana Brisova, Simona Luteranova / 3D: Adam Bartas /


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