The campaign aims to encourage and inspire women to get rid of stereotypical views of their bodies, to encourage self-love, body positivity, to make women feel good in their body, no matter what shape it is – because every body is beach body ready.

For someone you can be …

Too quiet

Too thoughtful

Too carefree

Too independent

Too attractive

Too shy

Too fat

Too skinny

Too brave

Too adventurous

Too frivolous

Too competitive

Too strong

Too unfettered

Too feminine

Too much herself

So what?

For each personality.