How to fight against the doubts about what is going on in your kitchen if you cannot let everybody in? We have „exposed“ McDonald’s behind the scenes and created a playful platform inducing people to look around the entire restaurant. At the same time, it provides interesting facts on the quality of food and raw materials as well as the meal preparation. Starting with videos, through quizzes to games….It also serves as a long-term hub / landing page for all online campaigns.




McDonald’s 360°