McDonald’s Cup is a football tournament for children in primary schools. It exists for 20 years, but has not been extensively promoted. In 20 years, so many children who participated in the competition made a lot of new friends, memories, positive experiences.
Many people do not know the whole range of activities that McDonald’s supports and promotes, so that campaign is aimed to raise awareness about the tournament and introduce it to a wider audience. The TVC shows the team spirit of children, moments from previous tournaments, support and spirit of parents and teachers, friends, fun…or in short: that McDoanld’s Cup more than just football for kids.