The campaign Enjoy Czech Republic like a Czech for Czech Tourism aims to promote the Czech Republic as a country that you will experience the best, not as tourists, but as the locals – Czechs. Therefore we are featuring places and hidden gems that the locals love and recommend, from their point of view.

The campaign also includes words in the Czech language, so that viewers can learn a few basic Czech words along the way that can come as handy while visiting the cities featured in the campaign.