In the last 10 years there hasn’t been any snow at Christmas in the Czech Republic. This means that children under the age of 10 have never seen the idyllic white Christmas scenes that older people remember. The girl dreams of a „white“ Christmas, imagines what it looks like, watches old photo albums where she sees how it used to look like, waits for the snow … but nothing happens. It’s raining. He brother notices her and decides, with a little help of his mother and Albert, to surprise his little sister this Christmas, and make it „snow“ at their home.

Together with Albert, the goal was to bring people closer together, and gently remind them the real Christmas magic comes from our hearts. It’s important to realize what matters the most at this time of the year, are not presents, but true caring of each other.

Client

Albert Czech Republic

Campaign

Albert Christmas 2020